How to Discover Disruptive Business Ideas
Ideas are easy to come by but developing them, giving them form and ensuring they are most likely to succeed when they are put out into the world is a real challenge. How might we ensure our ideas stand the best chance of success? Many an entrepreneur is motivated to launch a disruptive product or service. To make their mark with a new idea that changes how people see the world. How might we develop disruptive ideas? What criteria should we use? Here are some ways in which people can discover disruptive business ideas: Know your type of idea. Is your idea solving a problem? Is it fulfilling an aspiration? What is the Job To Be Done ( JTBD ) that you seek to improve upon? Know the status quo. How are people currently resolving the JTBD? What competition already exists? Knowing this will allow you to identify how people are currently achieving the outcomes you hope to help them with. It will show you where competition is already fierce and guide you to wh...