Things Everyone Should Understand About Tech
Technology isn’t an industry, it’s a method of transforming
the culture and economics of existing systems and institutions. That can be a
little bit hard to understand if we only judge tech as a set of consumer
products that we purchase. But tech goes a lot deeper than the phones in our
hands, and we must understand some fundamental shifts in society if we’re going
to make good decisions about the way tech companies shape our lives—and
especially if we want to influence the people who actually make technology.
Even those of us who have been deeply immersed in the tech
world for a long time can miss the driving forces that shape its impact. So
here, we’ll identify some key principles that can help us understand technology’s
place in culture.
1. Tech is not neutral.
One of
the most important things everybody should know about the apps and
services they use is that the values of technology creators are deeply
ingrained in every button, every link, and every glowing icon that we see.
Choices that software developers make about design, technical architecture or
business model can have profound impacts on our privacy, security and even
civil rights as users. When software encourages us to take photos that are
square instead of rectangular, or to put an always-on microphone in our living
rooms, or to be reachable by our bosses at any moment, it changes our
behaviors, and it changes our lives.
All of the changes in our lives that happen when we use new technologies do
so according to the priorities and preferences of those
who create those technologies.
2. Tech is not inevitable.
Popular culture presents consumer technology as
a never-ending upward progression that continuously makes things better for
everybody. In reality, new tech products usually involve a set of tradeoffs
where improvements in areas like usability or design come along with weaknesses
in areas like privacy & security. Sometimes new tech is better for one
community while making things worse for others. Most importantly, just because
a particular technology is “better” in some way doesn’t guarantee it will be
widely adopted, or that it will cause other, more popular technologies to
improve.
In reality, technological advances are a lot
like evolution in the biological world: there are all kinds of dead-ends or
regressions or uneven tradeoffs along the way, even if we see broad progress
over time.
3. Most people in tech sincerely want to do good.
We can be thoughtfully skeptical and critical
of modern tech products and companies without having to believe that most
people who create tech are “bad”. Having met tens of thousands of people around
the world who create hardware and software, I can attest that the cliché that
they want to change the world for the better is a sincere one. Tech creators
are very earnest about wanting to have a positive impact. At the same time,
it’s important for those who make tech to understand that good intentions don’t
absolve them from being responsible for the negative consequences of their
work, no matter how well-intentioned.
It’s useful to acknowledge the good intentions
of most people in tech because it lets us follow through on those intentions
and reduce the influence of those who don’t have good intentions, and to make
sure the stereotype of the thoughtless tech bro doesn’t overshadow the impact
that the majority of thoughtful, conscientious people can have. It’s also
essential to believe that there is good intention underlying most tech efforts
if we’re going to effectively hold everyone accountable for the tech they
create.
4. Tech history is poorly documented and poorly understood.
People who learn to create tech can usually
find out every intimate detail of how their favorite programming language or
device was created, but it’s often near impossible to know why
certain technologies flourished, or what happened to the ones that didn’t.
While we’re still early enough in the computing revolution that many of its
pioneers are still alive and working to create technology today, it’s common to
find that tech history as recent as a few years ago has already been erased.
Why did your favorite app succeed when others didn’t? What failed attempts were
made to create such apps before? What problems did those apps encounter — or
what problems did they cause? Which creators or innovators got
erased from the stories when we created the myths around today’s biggest tech
titans?
All of those questions get glossed over,
silenced, or sometimes deliberately answered incorrectly, in favor of building
a story of sleek, seamless, inevitable progress in the tech world. Now, that’s
hardly unique to technology — nearly every industry can point to similar
issues. But that ahistorical view of the tech world can have serious
consequences when today’s tech creators are unable to learn from those who came
before them, even if they want to.
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